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Minority Groups Work "Outside the Box" for Census Outreach

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(Sacramento, CA)
Friday, March 19, 2010
Whether it’s fear of the government, a less stable population or other reasons, many minorities don’t get counted at as high a rate as whites. So in Sacramento County, community groups are pulling out all the stops to spread the word. Here’s Tyrone Netter with the African-American Complete Count Committee:
Netter: “The AKA sorority did an outreach effort, a sweep into barbershops and salons. One of our groups, the Deltas, did an outreach effort to senior citizen homes.  So it’s been a diverse, creative out-of-the-box strategic approach.”
And Diana Rodriguez with the Latino Complete Count Committee says her group has its own collaborators, including the Catholic Church:
Rodriguez: “Rather than go block by block, we have been using our large partners such as the diocese, such as La Familia Center, such as schools, to get the word out to the vast amount of population that they serve on a daily basis.”
The census arrived in mailboxes earlier this week. Officials say your answers are confidential – and important, because they affect how the federal government distributes money.


Community groups and state and local officials are holding a day-long Census information fair Saturday on the west steps of the Capitol called “Be Californian, Be Counted.”
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