More rural Californians smoke, according to the California Department of Public Health.

Now, the state is set to release new, more graphic ads to bring down the number of smokers. In most urban areas, the smoking rate is about ten percent. Yet, in rural areas that number is much higher---about sixteen percent.

Meanwhile, about one in seven people living in Sacramento County smokes. In San Francisco County, that number is only slightly lower. Officials with the California Department of Public Health say their goal is to further reduce smoking to zero, if possible. This push comes during historic state deficits.

The California budget has become more dependant in recent years on smokers. The state collects more than a billion dollars a year annually in tobacco taxes from just 4 million smokers.