Cora Villalobos' daughter Lisa Marie was killed just over a month ago on Highway 49 near Sonora, California. Villalobos says her 22-year-old daughter was texting while driving to work.
"She swerved over and there was nowhere to go for the other vehicle. So it was a head-on."
Villalobos says in the wake of her daughter's death, it's frustrating to see people in the small foothills town who still text while behind-the-wheel.
"It was all over the papers and the radio and you know they had to have seen it. People don't get it."
In hopes that people will get the message, state officials have launched a public service campaign against texting and driving called "It's Not Worth It"…similar to the Click-It-Or-Ticket seat belt campaign.
CHP Assistant Commissioner Warren Stanley says overall, traffic fatalities are down in California.
"It's because they're wearing their seatbelt. So we're trying to do the same thing with distracted driving. Get them to pay attention to their driving - we'll save a lot of lives."
The cost of a ticket for texting or driving-while-distracted starts at $159.