The street, which stretches from the Tower Bridge to the state capitol building, is one of the city's most prestigious business addresses. But at night and on most weekends, you could mistake it for a cemetery.
So, the city is planning an international design competition this summer.
Sacramento Business Journal Editor Jack Robinson says it looks like architects will be given carte blanche:
"Probably a lot of the ideas will involve ripping out pavement or at least narrowing the lanes of traffic to make room for other things. Organizers talk about looking for iconic structures like plazas or amphitheaters. Some of the comparisons that people have made are a little grandiose perhaps - San Francisco's Union Square or the Champs Elysees for example."
The city already has about $1 million set aside to begin preliminary work on the mall. And city officials say once they chose a design they'll go after more money from state and federal grants…as well as private money.