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Economy Putting Squeeze On California Wine Grapes



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(Sacramento, CA)
Monday, September 19, 2011

For a decade now, Robert Smiley with the U.C. Davis School of Management has conducted a survey of California's leading wine operations. His latest was released today.

"Discounting that's been going on for the last three years is going to continue. And so you're going to see very good deals."

But Smiley says the survey also found that because of the sluggish economy, growers have been reluctant to expand their plantings or replace unproductive vineyards.

That, Smiley says, will trigger a wine grape shortage.

"The problem is, nobody's planting and so it's going to be felt at the consumer level in all likelihood about three to four years out."

Smiley will present the highlights of his survey during the 20th annual Wine Industry Financial Symposium in Napa on Tuesday.

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