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Rival Tax Measures Release New TV Ads

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(Sacramento, CA)
Wednesday, October 3, 2012

UPDATE: Thursday, October 4:

One day after supporters of California Governor Jerry Brown's November tax initiative launched their first TV ads, Proposition 30 opponents are going on the airwaves for the first time too:
No on Prop 30 Ad: "Sacramento politicians want you to believe Prop 30's $6 billion a year tax increase means more money for schools.  But it's all smoke and mirrors."
The ad is designed to counter the Yes on 30 ads, which say the new revenue from the sales and income tax measure would go to education.  The state budget calls for the elimination of up to three weeks of school if Prop 30 fails.  If it passes, the money would go to schools - and free up money in California's general fund for other budget programs.
The governor and other Prop 30 supporters have vastly outraised opponents.  But a committee that opposes the measure has just received a 10 million dollar donation that could help critics get their message out.
Vote-by-mail balloting begins next week.
Teachers in Yes on 30 Ad:
"Join California teachers / to restore school programs and reduce class sizes …"
Some of the Prop 30 ads feature teachers.  Others, Governor Brown:
Brown in Yes on 30 Ad: "For the students and for California's future, vote Yes on 30." (kids cheer)
Several make this claim:
Teacher in Yes on 30 Ad: "Money must go to the classroom and can't be touched by Sacramento politicians."
But the legislative analyst's office says that's not true.  The legislature and governor will determine the use of those funds.
Meanwhile, the rival tax measure backed by wealthy education advocate Molly Munger has a new ad on the air as well:
PTA members in Yes on 38 Ad: "Prop 38 is going to bring a lot of money to our schools. / The money stays at the school site."
Munger's earlier ads took shots at Brown's Prop 30 - but this new ad stays positive.  Still, with Prop 30 supporters far out-raising opponents, political analysts say Prop 38 ads could play a big role in the outcome of Prop 30.
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