Billionaire Tom Steyer is spending $22 million on Proposition 39.
Attorney Molly Munger is spending $30 million on Prop 38.
The list of individuals personally bankrolling ballot initiatives goes on.
All together four of the 11 measures are supported by multimillionaires.
Equally wealthy critics are spending millions fighting the measures.
Kevin Starr, a history professor at University of Southern California, says that's only been the case in the last few decades..partly because of the influence of social media and instant communication.
STARR: "Communication changes everything. The modalities of communication change everything to include politics and to include the kind of money that has to be spent to convince millions of people."