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'Covered California' the New Name of California's Health Benefit Exchange



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(Sacramento, CA)
Tuesday, October 30, 2012

 

Planners decided on "Covered California" after months of testing and consideration. 

LEE: "I have a whole raft of staff that are saying, 'Finally, I can get a business card!'"

Peter Lee is Executive Director of the Exchange, which is now known as 'Covered California.'

He said planners used focus groups to come up with a name that resonated with a diversity of Californians.

LEE: "Seventeen percent had heard about a thing called exchange but we are going to have a much better outreach with a name that actually conveys what we're doing."  

'Covered California' is still in development. Planners hope the online marketplace will help millions buy affordable coverage starting January 2014. 

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