Bear Valley Mountain Ski Resort normally opens its season on December 21st.
But that's the date the world ends according to the ancient Mayan calendar.
Marketing Director Rosie Sundell decided why take a chance, so the ski resort opens a day earlier, December 20th, the day before doomsday.
SUNDELL: "They'll have their last day of enjoyment up in the mountains, should be a good way to end it."
SUNDELL: "Well after last year, a low snow year, we thought let's generate excitement, who's dying to get up and skiing, what better incentive than to come up for free."