California’s 65-billion dollar wine industry is celebrating the earliest signs of a rebound after taking a hit at the start of the recession.
Thousands of grape growers and wine makers from around the world are in Sacramento this week discussing their recovery and future.
Camron King is with the California Association of Wine Grape Growers. He says the state’s producers are diversifying their crops to bring down wine prices and boost their profits...
King: “Based upon market demand we did see a decrease—a pullout of vineyard acreage the past couple of years. But, there’s also been a move back in a different direction where some people are looking at new and different varietals to plant and different parts of the state that may not have otherwise been planted in the past. So, its exciting to see the growth and the change...”
King says the drought and non-native pests also pose a threat to the state’s wine industry.
He says to keep costs down, vintners also are using more environmentally-friendly methods to make wine.
That includes planting more drought and frost resistant crops and recycling ingredients used to make wine and the bottles.