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Digital billboards pose a new revenue source for Sacramento

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(Sacramento, CA)
Monday, April 12, 2010
By Megan Hansen and Ben Adler

As Capital Public Radio’s Ben Adler reports, the city wants to allow Clear Channel to build four electronic signs next to Sacramento freeways.

At tomorrow night’s meeting, the Sacramento City Council will start discussing a proposal that would change the current city code to allow four new digital signs. The city’s Tom Zeidner says Clear Channel would have to get rid of some existing billboards in return.    
Zeidner: “They would be paying the city rent for a lease term of at least 25 years. They would also be taking down a total of 23 billboard faces.”
Zeidner says he can’t comment on how much money the city would receive in rent.
Not everyone is excited. Ron Maertz with the McKinley East Sacramento Neighborhood Association says the signs are not environmentally-friendly because they use too much electricity.  
Maertz: “We felt that this was going in the wrong direction because digital billboards do cause significantly more carbon dioxide emissions.”
The city expects to finalize its agreement with Clear Channel in the next two weeks. The City Council will vote on the digital billboard plan at the end of the month.
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