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California Lottery Hopeful New Game Will Boost Sales

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(Sacramento, CA)
Monday, October 3, 2011

State lottery sales were up 13-percent in the last fiscal year.  Lottery officials say legislation approved last year has helped -it gave them more control over how much they can pay out in prizes.  Alex Traverso with the California Lottery says the new game, a ten-dollar "scratcher" ticket, gives players a chance to win one million dollars instantly.  He says he hopes it will boost sales even more.

TRAVERSO: "We're shooting for a sales goal of four-billion dollars this fiscal year. Which would be the biggest year the California lottery's ever had.  In 2005, our sales were three-point-six billion and that was our highest year on record…"

Traverso says last year's increased sales resulted in an additional $40 million for schools. Scratcher  tickets accounted for nearly sixty percent of lottery sales last year.

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