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Retailers Could See "Relatively Decent" Holiday Shopping Season



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(Sacramento, CA)
Thursday, November 24, 2011

California may have an 11.7 percent unemployment rate.  But it's the 88 percent of people with jobs that could give this holiday shopping season a boost.  Chapman University Economist Esmael Adibi says during the recession, Californians were nervous about their jobs and cautious at the store.

Adibi: "All of us - I mean, we slowed down.  If we needed a suit, we said maybe not now.  If we needed a shoe, not now.  Or you know, an electronic gadget, maybe."

But Adibi says even though it's not a huge improvement, the economy is bouncing back.

Adibi: "And now the fact that they hear some good economic news, they basically say, I survived.  And then the pent-up demand is kicking in."

Still, Adibi says, a jump in gas prices or a nosedive in the stock market could make this year's holiday season a rough one for retailers.

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