Governor Jerry Brown told the gathering his proposed tax measure requires all to make a contribution based on the ability to pay.
"We must not only vow in our personal state but our public state, and that means a real campaign of civic activism."
PICO California is launching a statewide effort in religious congregations to reach 100-thousand new and "infrequent" voters. Reverend Sharon Stanley heads a Fresno-based ministry.
"It's a chance to be able to raise up voices that are truly representative and multiple voices, to have an impact and a say in the policies that our state will choose over the future."