Mayor Kevin Johnson: "We are going to proclaim Sacramento the Farm-to-Fork Capital of America."
With the bustle of the farmers market at Cesar Chavez Park as a backdrop, Mayor Kevin Johnson said what about 50 area chefs, growers and convention officials had waited for years to hear. Sacramento can now be branded and marketed for what they consider its greatest asset - its food.
Mike Testa of the Sacramento Convention & Visitors Bureau says it's time to stop cringing at the term "cowtown" and admit that agriculture is who we are.
Mike Testa: "It's been a nice secret that we've kept here in Sacramento and I think we've all enjoyed the freshness of the food we have, but it's time to share that with the rest of the country and frankly take some credit for it."
Josh Nelson of Ella Dining Room helped initiate the Sacramento Farm-to-Fork campaign. Nelson says the region's produce, fish and meats give its chefs an advantage not available to chefs in other parts of the country.
Josh Nelson: "When you reach a certain level as a chef, the only thing that's going to improve your cooking is the ingredients. We get the best ingredients, they're here year round."
To bring national attention to Farm-to-Fork, Sacramento will host a culinary week in the Fall of 2013.