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Sierra Businesses Hope For Big Profits From Snow

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(Sacramento, CA)
Friday, January 4, 2013

Ski resorts throughout the Tahoe region are reporting robust attendance over the holidays.

"Good snow really equates to good business - it's an historical fact of life in our industry."

That's the President of the California Ski Industry Association - Bob Roberts.
Among the resorts seeing big crowds is Boreal, which is about an hour-and-a-half drive from Sacramento off of Interstate 80. Jon Slaughter is with Boreal.
"Over the Christmas holiday season generally we see about 30% of our total annual skiers. So far this year we're up to about 35%."
B. Gorman heads the Lake Tahoe South Shore Chamber of Commerce. She says both small and large resort operators report bookings are up significantly through March.  
"We're seeing these advanced bookings speak to a stabilization of the economy in addition to the great snow that we've received this year."
Gorman says average daily room rates are up this winter…giving lodge operators a chance to make up for lost revenue from last year's poor ski season.
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