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Stockton Activists Take Carrot-and-Stick Approach

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(Sacramento, CA)
Tuesday, February 26, 2013

A group of Stockton activists is trying to encourage businesses to go greener by using its buying power.

The Carrot Mob dangles the reward of hundred of customers in exchange for making the business more friendly to the planet.

(Customer: I am going to have the chicken burrito.)

The Carrot Mob wants to show that the carrot works better than the stick to motivate.

It sent more than 300 customers to La Palma restaurant over this weekend and more will come through Tuesday. In exchange, the Mob wants the business to put some of the revenue toward making itself more energy efficient. Manuel Guizar says his family's restaurant saw it as a great opportunity.

GUIZAR:  "Ultimately it was for the green cause but the side effect which is really a good repercussion is that you can see new faces, new customers."

The Carrot Mob movement started 4 years ago in San Francisco, and others have popped up worldwide. Most of the Stockton mob is made up of University of the Pacific students like Morgan Stonefelt.

STONEFELT: "One of the only things I can think of that is easy to do, everyone is winning."

And by having lunch you are kind of changing the world? Yeah, pretty much, and the business is winning, I'm winning, I am eating delicious food."

La Palma plans to replace old light bulbs with energy saving CFL lights, and possibly replace old refrigerators.  

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