"Calling All Dreamers" - that's the name of the contest. There's even a video for it:
VIDEO: "…are you downtown's next success story?"
"It's a call out to all entrepreneurs that are looking to open their dream business in Downtown Sacramento."
Valerie Mamone-Werder is with the Downtown Sacramento Partnership which promotes
the local retail industry. This is the first competition.
The partnership is looking for all kinds of retail ideas that
would make for a good storefront.
"Like cheese shops and chocolate-coffee stores to really
cute independent book stores…so anything that kind of has a wide
audience."
The winner will get an awards package worth about $125,000
which includes up to one year rent free at a Downtown location and
startup capital.
The deadline to enter the contest is May
24th.