Sacramento County supervisors could be discussing a ban on flavored tobacco products, including e-cigarette juice and menthol cigarettes, by the end of this year.
Supervisor Patrick Kennedy joined health advocates and physicians Thursday to introduce the proposal.
“Ending the sale of all candy-flavored tobacco products, including minty menthol, will save lives,” he said. “And that’s why we will push hard to pass the ordinance I am proposing to the county supervisors with a sense of urgency.”
A flavored tobacco ban took effect in the city of Sacramento 2020. It requires retailers to “discontinue ordering and restocking flavored tobacco products” or risk having their tobacco retail license suspended or revoked. The ban applies to cigars, cigarillos, vape liquid and hookah tobacco.
City Councilmember Eric Guerra says it’s been difficult to enforce the rule while flavored tobacco sales are still permitted in the unincorporated county.
“All the great work that the city of Sacramento is trying to do to prevent the influence of tobacco on young kids is minimized or diminished by someone moving their retail license and going across the street,” he said.
The city could not provide the number of business licenses that have been impacted by the ban.
Health advocates and pediatricians say flavored vaporizer juice is designed to get teens addicted to nicotine. A UC San Diego analysis of state data found that in Sacramento County, 90% of kids who smoke use a flavored product.
“Nicotine use in children and adolescents changes the way their brains function, and can interfere with attention and learning,” said Dr. Lesley Desmond, a pediatrician at UC Davis Health. “And [it] sets them up for an increased risk of cancer later.”
California passed a ban on flavored tobacco in 2020, but it never took effect because tobacco companies filed a referendum, which will be on the ballot in 2022.
Dr. Lynn Silver, a senior advisor with health advocacy organization Public Health Institute, says local jurisdictions have had to take the issue on themselves. More than 100 California cities and counties have passed flavored tobacco bans, according to the Tobacco Free Kids campaign.
“The strategy that’s worked for tobacco control is a combination of raising public awareness about why it’s important and how deadly tobacco is, and supporting and funding community health organizations and others … from smaller cities to the state and federal government … to advance these policies,” she said.
Advocates also point to targeted marketing of menthol cigarettes to African Americans as a reason to ban all flavored tobacco products.
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